Gay iPhone app give proceeds to charity

A new iPhone app game is garnering attention for its marriage equality mission.

Factory Games’ Valet Hustle, described as a mix of Tetris and Diner Dash – “multiplied by one thousand in terms of awesomeness,” the Web site brags – features two gay characters who run their own valet business. And their sexual orientation is a central part of the game as it progresses. (Yes, there is same-sex smootching in the game.) The object of the game is to build the business up and move from Tokyo to New York. The 3D game has six levels and “incredible sound effects, guaranteed to only get vaguely annoying.”

The 99-cent game is generating income for a good cause, as well. A portion of the proceeds goes to the Human Rights Campaign.

“We set out to not only create a game that is an absolute blast to play with incredible visuals and top notch audio, but we also wanted to make a social statement that gays and lesbians should have the same marital rights as heterosexuals,” Andrew Littlefield, CEO of Factory Games, told Mobile Entertainment.